"This continued partnership with Broadway Cares, which now extends to CFDA through the generosity of Bank of America, underscores The Phantom company's commitment to helping those who've been marginalized and stigmatized. "Since its magnificent opening on Broadway thirty years ago, The Phantom of the Opera has played an integral role in making a difference for those living with HIV/AIDS and other life-threatening illnesses," said Tom Viola, executive director of Broadway Cares/Equity Fights AIDS. I know that our beloved designer, the late genius Maria Björnson, would be honored to have her iconic design interpreted by these amazing designers and celebrated by the fashion world." We are especially grateful to Bank of America for their generous support and ongoing commitment to the arts. "I'm also delighted that it will benefit Broadway Cares/Equity Fights AIDS, whose vital work Phantom has proudly supported for three decades. "I am absolutely thrilled for Phantom to team up with the Council of Fashion Designers of America and Bank of America to create this unique event, which continues our thirtieth-anniversary celebrations," said Cameron Mackintosh, producer of The Phantom of the Opera. Proceeds from the auction will benefit BC/EFA.
The one-of-a-kind creations will be up for bid during a special online auction from October 30 to November 30. Beginning on October 31, the masks will go on display at the Museum of the City of New York for 30 days.
Titled #PhantomFashion30, the venture, which will support Broadway Cares/Equity Fights AIDS, is the result of a partnership with the Council of Fashion Designers of America and Bank of America.Īll 30 designs will be revealed during an exclusive invite-only event on October 30. Thirty designers were tasked to transform the look of the iconic Phantom mask-originally designed by Maria Björnson and realized by milliner Rodney Gordon-in their own aesthetic vision. Broadway's longest-running musical, Andrew Lloyd Webber's The Phantom of the Opera, has announced a unique project to mark the occasion of its 30th anniversary.
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